Our Brand Story

Created by Lindsay Grace Kinniburgh, this is the story of how our unique brand purpose marketing agency came to be...

Making the world a better place used to feel like someone else’s job.

Steeped in the warmth of a successful corporate career, it rarely occurred to me that the beauty of business is the ability to do so much more than simply make money. 

Financial gains are, of course, still a priority for any company. But in the world we live in today - where environmental and social issues are top of the boardroom agenda - true success comes when you combine profit with purpose.

I first discovered this concept after following my own career from London, in the UK to Bali, Indonesia.  

Living amongst the Balinese people on a 95-mile-wide island wasn’t just eye-opening, it was life-changing. Being in Asia, surrounded by communities who treat each other as family and where acts of kindness are a daily routine, cracked me open in ways I could never have imagined. 

They say ‘the magic of Bali changes you,’ and from my five-years of living and working on the island of the Gods, I stand by this statement. 

As an expatriate, it didn’t take long for me to realise that my old Londonesque way of doing things had become obsolete.


Viewing life through a new heart-led lens, I was inspired by the possibilities available to companies when they embrace purpose.


Committing to authenticity, innovation and action create opportunities for businesses and communities to thrive.  

Brand purpose gave me a fresh perspective on meaningful marketing and the type of marketing agency I wanted to grow.

My values and professional direction were rerouted. My focus moved towards helping small businesses and big brands evolve in a world where profit and success are synonymous with purposeful brand work.

I developed a new philosophy: 

Kinder business = kinder people 
Kinder people = kinder decisions 

Kinder decisions = kinder impact on the world

Ultimately, my purpose is to build brands with purpose. 

Today, through Outsourced imagination, I work with like-minded clients and collaborate with like-minded people and partners. 

My brand purpose agency focuses on 3 pillars (3 of my passions):





Through purpose, we focus on contribution and brand impact. 


Through imagination, we create, innovate and challenge the status quo. There are no limits.


Through marketing, we make meaningful connections and build brands that tell shareable stories. 

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© 2020 Outsourced imagination

Purpose-driven marketing agency