Brand Purpose DNA Workshop Outsourced im

Helping you build a purpose-driven brand

In a world that’s craving positive change, the Brand Purpose DNA Workshop, developed by Lindsay Grace Kinniburgh and Strategic Partner, Dora Nikols, helps brands stand out and stand for something by getting to the heart of WHY your brand exists and the impact your business will make today, tomorrow and in the future.  


The online workshop centres around our unique DNA framework that helps you Discover, Navigate and Activate your brand purpose.

Unlike other workshops, the Brand Purpose DNA Workshop is designed to excite shareholders and integrate purpose into your culture, PR & Marketing strategies and communications. 

The workshop includes a fully tailored action plan plus 2-hours of post-workshop PR & Marketing consultancy. 

What to expect: 

  • A bespoke online workshop designed to deepen your understanding of purpose, find your brands reason for being, show you how to bring your purpose to life through your company culture, and how to share your purpose with the world through strategic PR & marketing.

  • Pre-workshops programme, post-workshop report and action plan.

  • 2-hours of PR & marketing consultancy (additional support to help you implement your purpose-driven marketing strategy).

  • The workshop is spread over 2 half days and is most suitable for founders, CEOs, CMOs, c-suite executives, marketing and senior leadership teams.

What the workshop will do for you: 

Create a culture that's loved & respected
Enable you to build a positive brand image
Drive more meaningful content
Generate business growth & new opportunities

Your workshop


Lindsay Grace Kinniburgh

Lindsay is a global marketer who has worked with some of the most respected businesses and brands throughout the UK & South-East Asia.


Lindsay is a proven marketing specialist and founder of Outsourced imagination.


With 2 decades of experience and named Marketing & Communications finalist in the 2018 Hotelier Awards Asia, she's a master at unleashing innovative ideas, strategies and purpose-focused campaigns. 

Dora Nikols

Dora is a PR and social purpose specialist who has worked with for-purpose brands for over 15 years and heads Social Mission

She is a regular social purpose contributor for key Australian publications B&T and Inside Retailer and was the first Australian judge for The Drum’s global Social Purpose Awards. 

Dora has worked with many leading brands. She has helped clients find their purpose, grow their business and gain mass media attention. 

Dora Nikols Social Mission.jpg

Start your journey to become a purpose-led brand today!

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Purpose-driven marketing agency