How to build a purpose-driven brand

How to build a purpose-driven brand

Is your goal to build a profitable business and a relevant brand in a changing world?

Brands today have the opportunity to create meaningful change like never before. Studies show purpose-driven companies have higher market share, grow on average three times faster than their competitors and have higher employee and customer satisfaction.

Often purpose-driven companies outperform their competitors and can better weather difficult economic climates, but only those with an authentic purpose at the heart of the organisation.

So how do businesses get it right?

Developed by industry leaders, Lindsay Grace Kinniburgh and strategic partner, Dora Nikols, the Brand Purpose DNA Workshop is designed to support organisations (large and small) on a journey to become a successful purpose-led business.

The Brand Purpose DNA Workshop helps companies get to the core of their purpose. We show you how to reshape your business in a way that will positively impact your profits, people and the planet.

The bespoke workshop is designed to:

  • Get to the soul of your brand purpose

  • Build a competitive advantage that lasts

  • Create a culture that is loved and respected

  • Enhance your corporate reputation

  • Drive meaningful content that has 10 x more engagement

  • Generate business growth and profitability

  • Yield meaningful media exposure

The workshop not only focuses on how to find your purpose but shows you how to embed your brand purpose into the organisation's DNA. We help develop your purpose-driven marketing strategy and show you how to share your purpose with the world through creative campaigns designed to grow strong communities and build customer loyalty.

The workshop is available as an online course or face-to-face event. To find out more, simply get in touch to request our brochure.

Meet your workshop


Lindsay Grace Kinniburgh

Lindsay is a global marketer who has worked with some of the most respected businesses and brands throughout the UK & South-East Asia.

Lindsay is a proven marketing specialist and founder of Outsourced imagination.

With 2 decades of experience and named Marketing & Communications finalist in the 2018 Hotelier Awards Asia, she's a master at unleashing innovative ideas, strategies and purpose-focused campaigns.

Lindsay Grace Kinniburgh Founder of Outsourced imagination
Dora Nikols

Dora is a PR and social purpose specialist who has worked with for-purpose brands for over 15 years and heads Social Mission.

She is a regular social purpose contributor for key Australian publications B&T and Inside Retailer and was the first Australian judge for The Drum’s global Social Purpose Awards.

Dora has worked with many leading brands. She has helped clients find their purpose, grow their business and gain mass media attention.

Dora Nikols strategic partner

Start your journey to become a purpose-driven brand today!

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Purpose-driven marketing agency