How to build a purpose-driven brand
For brands, there are big challenges ahead. Social business must be taken seriously and building a purpose-driven brand involves many important factors such as authenticity, generating trust, connecting with consumers and, most importantly, backing up value statements with meaningful actions.
Developed by industry leaders, Lindsay Grace Kinniburgh and Strategic Partner, Dora Nikols, The Brand Purpose DNA Workshop is designed to support organisations (large and small) on their journey to becoming a more purpose-focused business.
The online workshop is specifically designed for business leaders including Founders, CEOs, CMOs, Presidents, VPs, C-suite Executives and Senior Leadership Teams. The course centres around a framework that helps you Discover, Navigate and Activate your unique brand purpose.
As The Brand Purpose DNA Workshop takes place online, the live workshop is available to business leaders anywhere in the world.
The detailed pre-workshop planning, plus post-workshop consultancy sessions make the course completely bespoke to your organisation (industry and customers), so you receive a dedicated, customised experience and not an off-the-shelf cookie-cutter model.
Workshops are suitable for up to six (6) leaders within your organisation, giving your team the opportunity to work together to find and nurture a social purpose people believe in.
What the workshop will do for you:
Create a culture that's loved & respected
Enable you to build a positive brand image
Drive more meaningful content
Generate business growth & new opportunities
Lindsay Grace Kinniburgh
Lindsay is a global marketer who has worked with some of the most respected businesses and brands throughout the UK & South-East Asia.
Lindsay is a proven marketing specialist and founder of Outsourced imagination.
With 2 decades of experience and named Marketing & Communications finalist in the 2018 Hotelier Awards Asia, she's a master at unleashing innovative ideas, strategies and purpose-focused campaigns.
Dora is a PR and social purpose specialist who has worked with for-purpose brands for over 15 years and heads Social Mission.
She is a regular social purpose contributor for key Australian publications B&T and Inside Retailer and was the first Australian judge for The Drum’s global Social Purpose Awards.
Dora has worked with many leading brands. She has helped clients find their purpose, grow their business and gain mass media attention.