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At Outsourced imagination, we believe it's time to change the world through better business. 

Our purpose-driven marketing agency is committed to building brands with purpose at their core.

More than ever, brands have the power to set a new standard for how we live as a global community. Success today means more than just making money. Real success is making a positive contribution to the world, inspiring others AND achieving profit. 

There are many reasons why we do what we do:


  • Firstly, we LOVE marketing. It's in our DNA. There's nothing more rewarding than creating strategic marketing plans framed by an authentic brand purpose.   

  • Supporting brands is our business. We pride ourselves on being able to help organisations Discover, Navigate and Activate their brand purpose. We provide innovative ideas and generate impactful offline and online marketing campaigns that get your brand noticed. 

  • We feel the thrill when growth, profit and purpose-driven objectives are achieved. 


  • We're driven to help shape a brighter future. We want to live on a planet rotating with kindness, compassion, diversity, equality and inclusion. 

  • We choose to use our platform as a vehicle for good. In line with UN Sustainable Development Goal 6 (access to water and sanitation for all), 2% of every sale goes directly to Charity: water. This means our clients automatically make a difference in the world, simply by choosing to work with us!

Purpose-driven marketing agency

Our brand purpose promise to charity: water

We proudly support charity: water — a non-profit organisation that brings clean, safe drinking water to people in developing countries, by gifting 2% of every sale.

To date, charity: water has funded over 24,500 water programmes. They've helped over 7 million people across 24 countries access clean drinking water. 

Charity: water was the first choice as our brand purpose promise community support partner for many reasons, including:


  • Transparency: 100% of all public donations fund water project costs. 

  • Trust: charity: water uses photography and technology to prove how every dollar has been used.

  • Integrity: the brand is built around hope instead of guilt. 

  • Community: the brand vision is to reinstil confidence in non-profit organisations and build a community of generous world-changers. 

Inspired by charity: water’s transparent approach, our clients receive proof of our donation as soon as the transfer has been made. 

Why we're committed to charity: water

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We were inspired by the story of charity: water's founder Scott Harrison who stepped out of the New York City limelight and headed to West Africa to volunteer with a hospital ship charity. 

Driven by the burning desire to provide safe drinking water to the world, Scott started his incredible non-profit organisation. 

If you want to know more about charity: water, you can visit their website or find out more here>

Purpose-driven marketing agency Outsourced imagination
Purpose-driven marketing agency Outsourced imagination

Supporting The Orchard, Bali

One of our most recent brand purpose community projects included supporting The Orchard Bar & Restaurant in Bali, Indonesia. 

The magical island of Bali, Indonesia is best known for its beautiful beaches, its emerald rice terraces and its warm and inviting local hospitality. Each year, the island captures the hearts of over one million visitors from around the globe. 2020 has been gravely different.  


COVID-19 hasn't just caused a decline in tourism; Bali's local residents face a national crisis. The travel ban and dangers of the pandemic have left the world's most popular island without its main source of income. The result is that millions of islanders are now without employment, income or welfare support.  

To help Bali's local residents, people on and off the island are coming together to support the community. We were so inspired by the story of Graeme Storr, the owner of a local bar and restaurant who went from pulling pints to raising funds for food packages, that we too got involved to help Graeme and his team. 

Read the full story here > 

For more purpose-led inspiration, check out our latest blogs.