Outsourced imagination

Founder & CMO

 Lindsay Grace Kinniburgh

"Your brand should be a reflection of your most authentic self.

It’s what you have to offer the world; your light, your greatness, that special spark that’s been fueled by the unique experiences that only you hold."

Lindsay Grace Kinniburgh purpose driven

Lindsay Grace Kinniburgh has worked with some of the most respected businesses and brands throughout the UK and South-East Asia. 

Her professional journey, which has spanned two decades, began with one of London’s most illustrious hospitality marketing agencies. She's headed PR & Marketing operations for one of the UK’s leading independently owned hotel groups, curated marketing strategies for Europe’s most notable government procurement service provider, and become Chief Marketing Officer for Asia’s fastest-growing purpose-driven outdoor education specialist.

Lindsay's signature experiences have included directing Marketing & PR activities for the largest five-star resort on the island of Bali, Indonesia, and playing a pivotal role in the opening of Komodo Island's first luxury resort. She was named Asia’s Marketing & Communications finalist in the 2018 Hotelier Awards.

As a strategic marketer dedicated to more mindful marketing, in 2020 Lindsay launched Outsourced imagination — a purpose-driven marketing agency making a difference in the world. 


Following a belief that a better future starts with better business, Lindsay’s agency specialises in building brands with purpose. Through strategic marketing, honest communications, and creative campaigns, she helps organisations bridge the gap between profits and brand impact. 

Using her company as a vehicle to do good is extra motivation. Outsourced imagination plants 25 trees with every project.

If you feel compelled to get in touch, please reach out and connect. There’s no obligation for us to work together, let’s just start a conversation and see where it goes. 

purpose marketing agency founder Lindsay Grace Kinniburgh awards


Marketing & Communications Finalist

Hotelier Awards

Asia 2018

What people say:

Purpose-driven marketing agency Outsourced imagination

Clive Edwards

General Manager

AYANA Resort & Spa, Bali

"Lindsay is extremely creative and her input was always solicited for direction in areas outside of her portfolio.


She added great value to the organisation, fostering great relationships that enabled the resort to increase by 20% the awards received under her stewardship."

Purpose-driven marketing agency Outsourced imagination

Anjuli Parker

Chief Operating Officer

OrcaNation, Singapore

"A strategic marketing whizz with an ability to work alongside

C-Suite Management and clearly understands the role of marketing to support and enhance our purpose-driven business."

Purpose-driven marketing agency Outsourced imagination

Ian Heath

General Manager

Alexander Hotels, London

"Lindsay was dedicated to the business. She demonstrated an excellent work ethic and really treated the company as her own. 

She mapped a complete strategy across all platforms and executed some excellent marketing initiatives."


The best purpose marketing agency
The best purpose marketing agency
The best purpose marketing agency

Let our imagination take you places.