Founder & CMO
Lindsay Grace Kinniburgh
"Your brand should be a reflection of your most authentic self.
It’s what you have to offer the world; your light, your greatness, that special spark that’s been fueled by the unique experiences that only you hold."
Lindsay Grace Kinniburgh has worked with some of the most respected businesses and brands throughout the UK and South-East Asia.
Her professional journey, which has spanned two decades, began with one of London’s most illustrious hospitality marketing agencies. She's headed PR & Marketing operations for one of the UK’s leading independently owned hotel groups, curated marketing strategies for Europe’s most notable government procurement service provider and become Chief Marketing Officer for Asia’s fastest-growing outdoor education specialist, focusing on brand purpose.
Lindsay's signature experiences have included directing Marketing & PR activities for the largest five-star resort on the island of Bali, Indonesia, and playing a pivotal role in the opening of Komodo Island's first luxury resort. She was named Asia’s Marketing & Communications finalist in the 2018 Hotelier Awards.
As a strategic marketer dedicated to more mindful marketing, in 2020 Lindsay launched Outsourced imagination — a purpose-driven marketing agency making a difference in the world.
Following a belief that a better future starts with better business, Lindsay’s agency specialises in building brands with purpose. Through strategic marketing, honest communications and creative campaigns, she helps organisations bridge the gap between profits and brand impact.
Using her company as a vehicle to do good is extra motivation! Outsourced imagination donates 2% of every sale directly to charity: water, a non-profit organisation bringing clean water to developing countries.
If you feel compelled to get in touch, please reach out and connect. There’s no obligation for us to work together, let’s just start a conversation and see where it goes.