Founder & CMO
Lindsay Grace Kinniburgh
"Your brand should be a reflection of your most authentic-self. It’s what you have to offer the world; your light, your greatness, that special spark that’s been fueled by the unique experiences that only you hold."
For almost two decades, Lindsay Grace Kinniburgh has worked with some of the most respected hospitality businesses throughout the UK and South-East Asia.
Originally from Scotland, Lindsay’s solid career in marketing began with one of London’s most illustrious hospitality marketing agencies.
A specialist in many areas, her professional journey has included heading PR & Marketing operations for one of the UK’s leading independently owned hotel groups, curating marketing strategies for Europe’s most notable government procurement service provider, and becoming Chief Marketing Officer for Asia’s fastest-growing outdoor education specialist, focusing on brand purpose.
Her signature experiences have also included directing all Marketing & PR activities for the largest luxury resort on the island of Bali, Indonesia, and playing a pivotal role in the opening of Komodo Island's first five-star resort.
As a strategic marketer dedicated to more mindful marketing, in 2020 Lindsay launched her purpose-driven marketing agency, Outsourced imagination.
Following a belief that the way to a better future is through better business, Lindsay’s agency specialises in building brands with purpose. Through strategic marketing, honest communications and creative campaigns, she helps small businesses and big brands balance profit with brand purpose.
Using her company as a vehicle to do good is extra motivation. Outsourced imagination automatically donates 5 per cent of every client invoice directly to charity: water, a non-profit organisation bringing clean water to developing countries.
If you feel compelled to get in touch, please reach out and connect. There’s no obligation for us to work together, let’s just start a conversation and see where it goes.