• Lindsay Grace Kinniburgh

How to get your brand noticed in a changing world!



If 2020 has taught us anything, it’s that there’s great power in leading with purpose-driven marketing that’s truly meaningful.


Authenticity, honesty and contribution have become solid guiding principles for today’s businesses and brands.


While purpose has made its way into the hearts and minds of consumers and companies, many organisations are struggling to understand the best practice principles of brand purpose and how to place purpose on an equal footing with profit.


But don’t make this mistake:


Brand purpose is far from being just another fancy marketing strategy!


Making a commitment to purpose must come from a place of sincerity and a drive to address important social and environmental issues such as the climate crisis, racial equality, inclusion, health and wellness and the COVID-19 pandemic.


Brand purpose is about driving change and tackling issues that pose a real risk to our future.


Climate change is just one example of a critical issue that’s stirring up support from companies that understand more needs to be done - and quickly.



Turning words into action and backing up purpose-led statements with real initiatives can be difficult without the support of a brand purpose agency.


Are there benefits to having a brand purpose agency partner?


Purpose marketing agency partners can be an invaluable resource for any business.


Their job is to help companies not only find their North Star but develop and implement a genuine purpose-driven marketing strategy that conveys a strong message about the brand's core values.


A brand purpose agency such as Outsourced imagination, provides a path to purpose workshop that taps into the excitement of an organisation's 'why' before building brand purpose into it's DNA.


And, that’s not all:


Once they’ve mapped out a cohesive brand purpose backed by key stakeholders, they develop marketing tactics for implementing a robust strategy to form closer bonds with consumers through activating purpose.


The imaginative marketing agency produces purposeful communications and engaging campaigns.


They create rich content and purposeful marketing messages deployed through well-considered social media, PR and digital marketing initiatives.


They also provide many other tools and resources that help get brands discovered in a rapidly changing digital world.


To conclude:


The COVID-19 pandemic has altered customers' expectations for brands.


Today, consumers are looking for companies they trust. Brands that get noticed and stand out from the crowd are typically those acting with transparency, integrity and purpose-first intentions.


To apply for long-term success, leaders of start-ups and established brands must evaluate their place in the world and the contributions they make towards a brighter tomorrow.


Recalibrating purpose-driven marketing strategies and building more meaningful connections with customers is the next chapter.


A pioneering partnership with a brand purpose agency can lead businesses to grow, differentiate and succeed in this new era.


Is your business ready for purpose?



Whether you're thinking about a purpose-driven marketing strategy or purpose-focused campaigns, book a free 30-minute (no obligation) consultation with Outsourced imagination.


Our brand purpose agency is designed to support your business. Let us share your brand mission with the world!


Get in-touch today >


Thanks for dropping by our purpose-driven marketing blog.


Stay safe out there!


Lindsay Grace Kinniburgh

Founder & CMO at Outsourced imagination

Outsourcedimagination.com

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Purpose-driven marketing agency