• Lindsay Grace Kinniburgh

Pride: Scotland to become the first nation in the world to put LGBTQ+ history on school curriculum!

Updated: Jun 25, 2020

Primary and secondary schools across Scotland are expected to expand their inclusive education programme by 2021. Lessons are set to include LGBTQ+ terminology, equality and history.

Annual Pride Month

June is marked as annual Pride month for most of the world, and while the global pandemic (COVID-19) has changed the format of this year’s celebrations, it certainly hasn’t dulled support for the LGBTQ+ community.

Every year, millions of people take part in a range of important cultural, education, music and art events, street parties, public talks, peaceful protests and marches.

Pride month also creates an opportunity to raise political awareness of current issues facing the community.

Even though thousands of Pride celebrations have been postponed or cancelled due to COVID-19, many communities are gathering online, showing that support and connection are more important than ever.

Brand Purpose Pride 2020

Equality and Inclusion

By next year, Scotland is set to become the first nation in the world to teach LGBTQ+ history in schools.

Understanding that equality cannot be achieved until we have a more diverse education system, the new mandatory school curriculum is aimed to help put all people - whether lesbian, gay, bisexual, transgender or any other sexual orientation or gender identity, on equal footing with heterosexual pupils.

"Research shows LGTBQ youth are especially vulnerable at school. Students who are exposed to bullying and harassment because of their sexual orientation or gender, are at risk of missing more class, having lower GPAs, receiving more school discipline, and having decreased rates of college or other post-high school plans, according to UCLA’s Williams Institute."*

According to Scotland’s Deputy First Minister and Education Secretary John Swinney, the themes and modules will include LGBTQ terminology and identities, tackling homophobia, biphobia and transphobia, prejudice in relation to the LGBTI community, and promoting awareness of the history of LGBTQ equalities and movements.

The overarching theme is to teach children at an early that hate, discrimination and bigotry are wrong.

While the move may be well overdue, Scotland is the first country to make a leap towards building a more compassionate, tolerant and equal society.

How are Brands Celebrating Pride Month?

Pride month is a significant time and remains an integral part of many companies brand purpose. Even the confines of quarantine haven’t distracted brands from supporting LGBTQ+ community and causes.

Adidas Launches Colourful Pride Collection 2020

This year, Adidas has unveiled a new Pride Collection 2020. The range includes Pride-themed clothing and footwear, plus rainbow iterations of two of their highest-selling sneakers.

Their brand purpose marketing efforts under their #LoveUnites campaign, not only focus on the LGBTQ+ community but the ongoing movement for social justice for all communities.

In accordance with celebrations, Adidas also pledged $250,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth.

Brand Purpose Adidas Pride 2020

A Fresh Look for Apple

While Apple has made it its mission to embrace diversity and inclusivity as its brand promise year-round, this June the multinational tech giant released new Pride-edition bands and faces for the Apple Watch.

The company also donates to a number of relevant organizations, including The Trevor Project and GLSEN (The National Center for Transgender Equality).

Student Advocate of the Year by GLSEN 2019, Elle Smith, recently spoke out about the importance of Pride:

“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud.”

Love for Kombucha

B-Corp Certified Brand, Dr Kombucha recently released limited-edition rainbow-wrapped bottles and cans as part of their Love kombucha product range.

Like Adidas and Apple, their #LoveWins brand purpose operates in partnership with The Trevor Project.

In addition to providing a financial commitment, each bottle and can is printed with The Trevor Project’s lifeline support phone number.

Brew Dr. Founder and CEO, Matt Thomas, shared his excitement to support The Trevor Project, saying:

“After partnering with The Trevor Project last year, we knew we wanted to continue the relationship. Their organization does such a great job of providing critical support to LGBTQ youth, and we’re grateful for the chance to support this cause financially and to help spread awareness.”

Brand Purpose Kombucha Pride 2020

Is Pride Part of your Brand Purpose?

For help driving your brand purpose and purpose-driven marketing strategies, talk to us at Outsourced imagination.

Click here to book your free no-obligation consultation.

For more marketing strategies and brand purpose support, check out other Outsourced imagination posts and pages below:

Thanks for stopping by!

Article by Lindsay Grace Kinniburgh

Founder & CMO at Outsourced imagination

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